OVERVIEW
Eastside Little Learners is a Chinese-English bilingual childcare center founded in 2009. We aimed to create a new website and digital presence to engage new parents and integrate a more efficient enrollment process.
Eastside Little Learners is a Chinese-English bilingual childcare center founded in 2009. We aimed to create a new website and digital presence to engage new parents and integrate a more efficient enrollment process.
ROLE
Web Design
Graphic Design
Web Design
Graphic Design
TOOLS
Figma
Illustrator
Wordpress
Figma
Illustrator
Wordpress
TIMEFRAME
5 weeks
5 weeks
TEAM MEMBERS
Kaitlyn Ellington
Joy Li
Kaitlyn Ellington
Joy Li
DESIGN PREVIEW
Key Features
Web Design
Starting with our landing page, we created a consistent visual system across pages to reflect Eastside Little Learner’s values.
Starting with our landing page, we created a consistent visual system across pages to reflect Eastside Little Learner’s values.
The user-friendly, responsive website allows for easy navigation and communication throughout.
Brochure
As a part of our goal to increase outreach, we created brochures to be printed and distributed at community events.
The brochure provides a concise and digestible summary of the website content and provides a QR link for easy access.
DESIGN CHALLENGE
Current Website
Home
Programs
Contact Us
Admissions
As communicated by our client, the business owner, the primary goal of the website would be to encourage and increase enrollment. While the website did contain useful, key information for families, we noticed a crucial problem in the organization structure: it did not optimize this “call to action.”
Rather, the information hierarchy prioritized all facets equally—“contact us” was simply another tab in the nav bar. Similarly, a lack of cross-navigation between pages led to repetition and confusion when traversing the site.
RESEARCH
Case Study
FINAL RESULT
Eastside Little Learners
Streamlined navigation with an emphasis on enrollment and exploration across pages.